Nouhaila EL ACHHAB, Nouhaila SABIR, Asmaa ABYRE, Abdelmajid CHARRASS and Ismail ELBAZI (2026) “Mapping the drivers of Electronic word-of-mouth (eWOM) Diffusion: A Bibliometric Analysis (2015-2025) ”, African Scientific Journal, 3(38). doi: 10.5281/zenodo.23020722.