Lamia MOUNTASSIR, Firdaous GMIRA, Samah IBNOU-LAAROUSSI, et Fatima Ezzahra KHTABE. « Digital Experiential Marketing and Repurchase Intentions Among Generation Z in Morocco: An Extended Theory of Planned Behavior Approach ». African Scientific Journal, vol. 3, nᵒ 35, avril 2026, p. 0861 , doi:10.5281/zenodo.19388172.