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Hicham ASSYAKH, El Mahdi JUIHER, Abdelaziz MESSAOUDI, Hmad OUADDI. Influencer–Brand Value Alignment and Consumer Behavior: The Role of Authenticity and Trust in Family Firms. ASJ [Internet]. 4 sept. 2026 [cité 23 oct. 2026];3(37). Disponible sur: https://mail.africanscientificjournal.com/index.php/AfricanScientificJournal/article/view/2161